Privacy Policy

Last updated: July 2026

1. Who we are

Behalf is a UK bereavement guidance service operated by Jayan Pankhania, trading as Behalf. Our website is mybehalf.co.uk. If you have any questions about this policy, contact us at hello@mybehalf.co.uk.

2. What information we collect

We collect information you provide directly to us, including your email address when you use our save progress feature or sign up to receive our guide. We also collect information automatically when you use our site, including pages visited, time spent on pages, and links clicked, through Google Analytics 4.

3. How we use your information

We use your email address to send you a link to return to your checklist, or to send you the bereavement guide you requested. We do not send marketing emails without your explicit consent. We use analytics data to understand how people use the site and improve it over time.

4. Google Analytics

We use Google Analytics 4 to collect anonymised data about how visitors use our site. This includes pages visited, time on site, and general location data. Google Analytics uses cookies. You can decline cookies using the cookie banner when you first visit the site. If you decline, Google Analytics will not track your visit. For more information about how Google uses data, visit google.com/policies/privacy/partners.

5. Cookies

We use cookies for Google Analytics only. We do not use advertising cookies or tracking cookies for any other purpose. You can accept or decline cookies using the banner shown on your first visit. Your preference is stored in your browser and respected on future visits.

6. Sharing your information

We do not sell your personal data. We do not share your email address with third parties. When you click a “Use a trusted national service” button, you are directed to a third party website — their own privacy policy applies from that point.

7. How long we keep your information

We keep your email address for as long as necessary to provide the service you requested. You can ask us to delete your data at any time by emailing hello@mybehalf.co.uk.

8. Your rights

Under UK GDPR you have the right to access the personal data we hold about you, request correction or deletion of your data, object to processing, and withdraw consent at any time. To exercise any of these rights, contact us at hello@mybehalf.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.

9. Changes to this policy

We may update this policy from time to time. The date at the top of this page will always reflect the most recent version.

10. Contact

Email: hello@mybehalf.co.uk

Website: mybehalf.co.uk